Curious about the man behind the movement, we launched an independent investigation—and what we uncovered was both unexpected and compelling.
When Grand Time was released in 2023, few anticipated the wave of attention it would generate. The book rapidly climbed bestseller lists and began circulating in high-level conversations among investors, futurists, and technologists across Silicon Valley—home to innovators like Apple, Tesla, and Meta. Its author, Artur Grandi, lays out a bold, human-centered economic vision that directly challenges the foundations of today’s financial system.
So who is Artur Grandi—and why is his message striking such a chord?
From Sochi to Silicon Valley
Born in 1974 in the resort city of Sochi, Russia, Artur Grandi was originally known as Artur Zeitunian. In 1991, he enrolled at Rostov State Transport University, where he earned a degree in economics before returning to Sochi to launch his career as an entrepreneur.
His early work focused on improving local living conditions. First, he took over his father’s stake in a real estate firm, then launched several ventures aimed at addressing civic and infrastructure issues. In 1997, he assumed a leadership role in AO Sfera, a joint-stock company managing residential properties. At the time, the company was involved in a legal dispute over unauthorized apartment occupancy. In a widely publicized decision, Zeitunian refused to evict the residents, stating:
“If these people have even a 1% legal claim to this housing, we should let them stay.”
As a result, more than 30 families became legal homeowners—an uncommon gesture of goodwill in Russia’s post-Soviet business landscape.
Building a Business Empire
In 1998, Zeitunian founded his first company, SochiGrandStroy LLC, which focused on modernizing the city’s infrastructure and public services. Over the next decade, he expanded into multiple sectors:
- In 2005, he launched Chisty Dvorik (“Clean Courtyard”), focused on sanitation and environmental services.
- That same year, he founded REO-16, which managed residential buildings and public utilities.
- In 2006, he moved into construction and raw materials extraction.
- By 2008, he owned the property management firm BIC and co-owned a company specializing in building materials and plumbing supplies.
Zeitunian’s vision consistently blended entrepreneurship with a civic-minded purpose, reflecting his long-standing belief that business should serve the public good.
Philanthropy and Civic Legacy
Beyond business, Zeitunian was deeply involved in community development. He created a youth football club, Sochi Riviera, which still operates today and ranks highly in regional competitions. He also funded a free city newspaper, Sochi Boulevard, which provided public service announcements and local news to residents.
A devout supporter of both the Armenian and Orthodox Christian communities, he financed church construction and maintained close ties with local clergy. It was during these years that his financial philosophy began to take shape—rooted in dignity, inclusion, and systemic transformation.
Collapse and Reinvention
In 2009, SochiGrandStroy—then a major utility provider—was declared bankrupt. The company owed approximately 200 million rubles (around $2.5 million), but was itself owed more than 1.3 billion rubles (approximately $16.5 million) by the city administration. A legal battle ensued and stretched over nearly eight years. Despite independent audits confirming the city’s debts, the courts ultimately ruled against the company.
Following the collapse, Zeitunian moved to Moscow and launched a nonprofit, Support for Honest Entrepreneurs, which remains active today in the software and telecommunications space. The legal and political fallout prompted a dramatic shift: he emigrated to California, adopted the name Artur Grandi, and began planting the seeds for what would become Grand Time.
The Grand Time Vision
Over the next six years, Grandi immersed himself in Silicon Valley’s startup and investment ecosystem. He studied financial structures, venture capital trends, and macroeconomic models—and came to a sobering conclusion: the current system is fundamentally unsustainable.
In 2023, he published Grand Time, a manifesto for a new economic paradigm. Its core ideas include:
- Money should serve people—not the other way around.
- Every person deserves financial security.
- Daily human activity creates value—and that value should be compensated.
Written in plain, accessible language, Grand Time lays out a framework for a more equitable future—one not dependent on governments, centralized capital, or violent upheaval. Instead, it imagines an economy driven by technology, community action, and moral clarity.
A Growing Global Movement
Grandi’s ideas have inspired a rapidly expanding movement. A foundation has been established to promote equitable resource distribution, and the first digital assets—Grand tokens—have already launched. These tokens are designed to serve as the foundation of a new financial model grounded in transparency, inclusion, and shared prosperity.
“We’re not here to overthrow the system,” Grandi says. “We’re here to humanize it.”
Whether Grand Time evolves into a catalyst for global reform or remains a visionary outlier is yet to be seen. But one thing is clear: Artur Grandi is no longer just a name on a book cover. He’s emerging as a serious voice in the growing conversation about the future of money.
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